Animation Developer Guide 6: Funding Your Prototype
- The Plus Approach to the Animation Industry
- Guide 1- Limited Companies
- Guide 2 – Personal Tax
- Guide 3 – VAT
- Guide 4 – Payroll and Workplace Pensions
- Guide 5 – Digital Tax Accounts and Software
- Guide 6 – Funding your Prototype
- Guide 7 – Corporation Tax
- Guide 8 -R&D Tax Relief Claims for SMEs
- Guide 9 – Animation Tax Relief Claims
- Guide 10 – Understanding your Accounts
- Guide 11 – British Film Institute (BFI) certification
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One of the key issues facing start-up developer companies, is how to raise the finance needed to develop a prototype. A fortunate few have the finances to develop their prototype. The majority need to raise finances externally to enable them to afford the costs of developing a prototype, with the hope that this leads on to obtaining a deal with a publisher.
The first step in raising the finance you need is preparing a business plan. A business plan is a written document that describes your business, its objectives, strategies, sales, marketing and financial forecasts. A business plan helps you to clarify your business idea, identify potential problems, set out your goals and measure your progress.
A major part of your business plan will be working out how much capital you require to develop your prototype. You will need to consider the budget required to cover a wide range of costs including equipment, office rent, wages, sub-contractor charges and day to day running costs of the business, while the prototype is being developed and assuming a deal is then agreed with the publisher, for the period the game is under development.
At the prototype stage of development it is important that you aim to keep costs to a bare minimum.
Once your business plan is ready, it is time to start trying to raise funds. The following are a number of options you could try:
- Borrow from family and friends
- Approach angel investor groups or Venture Capitalists
- Try approaching individual investors who may have an interest in your prototype
- Use personal savings, which will at least demonstrate your commitment
- Apply for business loans
- Use credit cards
- Do freelance work on the side
- Seek workers who are willing to volunteer their time for free or are willing to work for a revenue share should the game be a success
- Apply to Creative England
- Apply to the Art Council
- Apply to InnovateUK
- Search for grants for Small Businesses or start-ups
Download the complete guide
All of the Animation Developer Guides in this section are available as a single document to download as a PDF. Simply click the button below to go to the download page.
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