What is a Quick Service Restaurant?
A quick service restaurant is one which is focused on providing customers with food as quickly and efficiently as possible. This generally means there is no table service and food is cooked to order in a short space of time. The term ‘quick-serve’ is often synonymous with ‘fast food’ and a majority of quick service restaurants operate as chain restaurants using a franchise model.
Are all QSRs franchised?
A large number of QSRs operate using the franchise model as this allows chains to expand rapidly over large areas with the cost of setting up each individual restaurant shared between franchisee and franchisor. However not all QSRs are franchised and some operate under more traditional business models. For example Uncle Sams is a chain of burger restaurants with a number of locations across the south coast which is not franchised. Some well-known global chains such as Nando’s also operate as company owned restaurants rather than a franchise model. Some chains also operate both, with a number of franchised QSR’s and some franchisor owned QSR’s.
What are some well-known QSRs that are franchised?
Some of the most recognised restaurant brands across the world are quick service restaurants that operate using a franchise model such as McDonalds, Subway, Burger King, KFC, Pizza Hut and Domino’s Pizza.
Are there less well known QSRs?
Over the last few years there have been a growing number of QSRs offering less traditional types of cuisine with the likes of Mucho Burrito, Barburrito and Tortilla offering authentic Mexican cuisine or Wok to Walk or Wok&Go offering Chinese stir-fry cooked to order in front of your eyes in a classic Chinese wok.
How big is the QSR industry?
The UK market for QSRs is a growing industry with revenue of around £17bn and annual growth over the last 5 years of 2.3% despite the challenging economic conditions. Many QSRs tend to be very labour intensive and the industry employs over 300,000 people in the UK.
Don’t QSRs just serve unhealthy fast food?
The traditional view of QSRs serving greasy, unhealthy food such as fried chicken and burgers is changing. Most chains have had to adapt to a market that is more conscious than ever about maintaining a healthy lifestyle. This can be seen in the growth of healthier options such as Subway and the way companies like McDonalds have adapted their menu by providing salads and Deli wraps alongside the traditional burger and fries.
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Author: Andrew Blake, Accounts Senior and member of the Franchise team
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