Gorilla in the room - advice on both strategic questions and tactical issues

What is Gorilla in the room? A virtual reality (VR) and augmented reality (AR) company providing products and services to the market research sector. They teleport respondents to past or future purchase decisions by immersing them in real world situations. Enabling them to see new product designs in the real world context where real decisions happen. Add their award-winning VR and AR market research technology to your research project and you can also scale qual experiences to quant samples. Saving time and money. Conducting research which wasn’t possible before. To accurately predict consumer purchase decisions so marketers increase sales.

Gorillia in the Room | Brighton | VR

How long have you been a client of Plus Accounting?

We've been a client of Plus Accounting for over a year.

Why did you choose Plus Accounting?

As a tech start-up, we went through a structured process to select our first accountancy firm as we wanted a long term partner who could support our growth from venture capital fund raising to scale-up and eventually an exit. Plus Accounting were our clear favourite as they took the time to understand our business and have subsequently delivered a range of invaluable services.

What services of Plus Accounting do you use?

Standard services such as Annual company filings, VAT returns, R&D tax credits and Xero support as well as advice on venture capital fund raising and associated issues.

How has the firm helped your company develop?

Having a solid accountancy firm has helped us focus on growing our business as we can rely on Plus Accounting to quickly and effectively advise on both strategic questions as well as tactical issues.

Are there any specific areas/issues that we have helped you with?

Plus Accounting were invaluable during our seed investment round as they helped on a range of topics from cap table restructuring to processing due diligence and legal documents.

Would you be happy to recommend the firm and why?     

I frequently recommend Plus Accounting to business contacts as they provide a high quality service across a broad range of areas. Importantly, they genuinely take an interest in your business and you feel like you have a partner rather than, simply, a supplier.


Jonathan Barrowman
Gorilla in the room

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