September - Brighton Digital Festival Launch, BrightonSEO and many more...

8th September 2016

September has well and truly begun!! I don't know about you but the summer holidays seems like a distant memory. We kicked off with the Brighton Digital Festival Launch party on 31 August at Fabrica Gallery and it has just snowballed from there - the Brighton Digital Festival month really allows you to see and hear about some fantastic innovations and ideas that you just wouldn't have come across!

Friday 2 September was BrightonSEO in its new home of the Brighton Centre and on arrival the foyer was heaving - a sold out event with people coming from all over Europe and the World, an incredible mix of people with all skill sets and ranges, a great place to bounce ideas and learn about new developments in the industry.

It is always difficult to know which sessions to attend but this year we were safe in the knowledge that most of the sessions were being recorded, which meant you could really indulge yourself in the day!

My day started with the discussion around SEO and how the rules are changing and how departments are now working together to ensure a much more unique and engaged user experience. The basics still need to be done right, but there are now so many more areas to encompass into the website experience and the key is staying relevant for your audience.

I then joined a session which looked at building your brand and some great statistics were quoted;

  • 90% of consumers view the reviews of a business before visiting their website
  • 88% of consumers trust online reviews as much as personal recommendations

Therefore this surely must be an area that we must all pay attention too as we all become reliant on our technology and the content it provides us with.

Content was a hot topic throughout the day and the aim is to remain relevant and always on brand - which can sometimes be time consuming and hard work but definately worthwhile if you get it right!

A few more statistics for you;

  • 75% of consumers like it when brands personalise their content
  • 78% of businesses think personalisation is the future and should be invested in

My day ended listening to the future of search and how our personal assistants (the mobile version!) will become the future of search - voice search is going to continue to increase over the next months and years until it becomes the preferred method of search.

By 2020 50% of searches will become voice searches.

So what did I take away from the day - so much information it is hard to know where to start but I guess I will need to evaluate what works for us and our clients and our brand and how can we implement these trends and ideas into our everyday working patterns. 

The challenge is set - I just need to know how to crack it!

Last night I attend the Brighton Chamber event 'The Future of the Workplace' and we listened to some great speakers, who discussed the trends that will affect our businesses, the connectivity and hardware issues we face as SME's and the impact all of this will have on our workforce, both young and older generations.

It was great to see some future tech in action from RamJam, including their augmented reality Brighton Fringe Festival magazine - to see this in real life was a real eye opener and made me think about how professional services can really implement so of these great tech trend ideas into the everyday working day!?

There are lots of events coming up this month for Brighton Digital Festival....I will need a holiday in October to recover!

Victoria King | Marketing Manager | Plus Accounting | Brighton Accountants 

 

The views which are expressed here are those of the author and are for guidance purposes only.  Specific advice should be taken before taking any action.

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