How to Grow Your Business with Digital Marketing

27th May 2016

Digital marketing continues to soar in global popularity. In fact, it is a proven way to effectively market your products and services to mass audiences. No matter the industry or niche you serve, digital marketing can truly increase leads, profits, and revenue. This helps establish brand validity and Google visibility, while helping your business grow and expand. This article created by has 5 fundamental steps which are crucial in helping businesses foster greater brand growth via SEO and digital marketing techniques.

Content Marketing: Blogging

As Bill Gates coined the phrase content is king blogging has truly taken a life of its own. In fact, no longer is blogging simply a part of online marketing and SEO campaigns. Today’s blogs help establish brand recognition, while effectively attracting and engaging new clients and customers. As a form of content marketing, blogging and writing about your area of expertise can increase authority for search engines. It can also present your business as a true professional entity for existing and potential customers. The more content you have – the better it is to captivate and compel visitors and guests. The key, however, is to always create high-quality, relevant, and streamlined content that is easy to scan and digest.

Blogger Outreach: Post your Content on Other People’s Blogs

While blogging is essential in the new digital age, visibility is still the key to success. There is no point in producing content and blog posts if no one is reading it. As a result, try to post on other people’s blogs and ask to add a link back to your own blog or site. This helps search engines find your sites and pages, which helps increase authority and recurring web traffic. The latter can also increase higher conversion rates, while connecting customers to the products, services, or information they seek on your site. Also in a more technical way, guest blogging helps in building authority into your domain, the higher authority your website has the higher the pages will be displayed on search engine. A great tool to check the authority of websites is the open site explorer.

Social Marketing and Integration

No digital marketing campaign is ever complete without social media integration. With over a million global companies now listed within these platforms and networks – social media marketing is simply vital for any new or existing commercial venture. In fact, you can easily increase brand awareness by sharing the articles you wrote on Facebook and Twitter. You can also repost articles so that new followers can read them as well. From Google+ to, social marketing offers great portals that help drive business to your site and increase customer patronage.

Mailing Lists are Still Essential

Mailing lists are still important in digital marketing and SEO campaigns. In fact, you can build lists and regularly e-mail those that have subscribed to your articles or newsletter. This is a great way to generate a buzz, while having your readers spread the word about your site, blog or brand. It also gives new and past visitors an opportunity to check your site again for more information. While it’s great to attract new customers and readers to your blog – you should also have an unsubscribe button in your e-mail for those that are no longer interested. A great tool to manage your list is the well-known Mailchimp which also has a free plan if you want to try it.

Press Release Distribution

Press releases are another great way to promote your business. This can include new products and services, along with announcing new hires and special sales or promotions. Make sure each PR is professionally written and distributed via a reputable and trusted agency.

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